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AdLoop connects Reddit Ads next to Google Ads: performance reports, campaign structure, pixel health, targeting lookups, and changes that go through the same preview → dry run → confirm_and_apply gate as every Google change. New Reddit campaigns, ad groups and ads are created PAUSED. Reddit is a separate connection: its own OAuth grant, its own ad account selection. Google stays the first thing you set up; Reddit is added afterwards.

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Connect

Settings → Reddit Ads → Connect Reddit account. Reddit’s own consent dialog asks for adsread and adsedit (read and edit advertising data); AdLoop never sees your password. Then pick the ad account your AI may reach. Agencies pick a Reddit ad account per client under Settings → Clients.Disconnecting revokes the grant at Reddit and deletes the stored token. Google and your API keys are untouched. You can also withdraw access at any time at reddit.com/prefs/apps.

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What is different from Google Ads

Money is returned in the account’s currency; Reddit’s microcurrency is already divided. Report data lags up to six hours.

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Tools

Reads: list_reddit_accounts, list_reddit_funding_instruments, get_reddit_campaigns, get_reddit_ad_groups, get_reddit_ads, get_reddit_performance (with compact mode and insights[]), run_reddit_report (raw fields and breakdowns), get_reddit_pixels, search_reddit_targeting (including Reddit’s related-community suggestions), get_reddit_account_history (who changed what), estimate_reddit_ad_group (audience, delivery and bid estimates before you build). Writes (all previewed): pause_reddit_entity, enable_reddit_entity, remove_reddit_entity (archive, irreversible, double confirmation), update_reddit_campaign, update_reddit_ad_group, update_reddit_ad (landing URL, name, comments), draft_reddit_campaign, draft_reddit_ad_group, draft_reddit_ad. Keywords and geolocations in an ad-group draft are validated with Reddit before the preview. The full list with parameters is in the tool reference; the toolset slug is reddit.

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Building a campaign

The order is campaign → ad group → ad, each created paused and each through its own preview:
  1. Pixel first. Every ad group needs a conversion_pixel_id (a Reddit rule since July 2026). get_reddit_pixels lists them and shows when each event last fired; a CONVERSIONS campaign on a pixel that never fired the optimization event cannot learn.
  2. list_reddit_funding_instruments for a servable billing instrument and the profile that will author the post.
  3. search_reddit_targeting for community, interest, geolocation and language ids (community_suggestions finds related subreddits). Untargeted ad groups are refused. 3a. estimate_reddit_ad_group with the same targeting and budget: audience size, expected delivery, and Reddit’s suggested bid range.
  4. draft_reddit_campaign → draft_reddit_ad_group (budget, bid, pixel, targeting) → draft_reddit_ad (headline, verified click URL, call to action). An IMAGE ad clicks through to the landing page; a TEXT ad clicks through to the post itself, so the link has to be in the body (the tool insists on it). Posts cannot be edited afterwards.
  5. Enable the ad, then the ad group, then the campaign. Enabling an ad sends it to Reddit’s policy review; expect PENDING_APPROVAL for up to a day, then check get_reddit_ads for a rejection_reason.

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Operations and limits

On AdLoop Cloud, Reddit calls count toward the same daily operations ceiling as Google Ads calls (both platforms together); Analytics, Tag Manager, Search Console and Merchant Center stay unmetered. The dashboard shows the split. Reddit never touches the shared Google quota.

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What AdLoop stores

An encrypted refresh token, your Reddit username, the granted scopes, and the selected ad account (id, name, currency, time zone). Campaign and performance data pass through and are never stored. See the privacy policy for the full description.