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On the agency plan, each client is a profile: an Ads account + GA4 property pairing (optionally with GTM container, Search Console property, and Merchant Center account). Manage them under Settings → Clients.

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What profiles give you

  • Scoped API keys: a key limited to specific clients can only reach those clients’ accounts. The server refuses calls targeting anything else, with a message that names the key’s allowed clients. Hand a client-scoped, read-only key to the client themselves for transparent reporting.
  • Per-client attribution: usage and the change log are attributed to the client a call was for, so you can show any client exactly what changed in their account and when.
  • Per-call account selection: your own tenant-wide key (agency owner) can address any client account directly in chat; scoped keys stay locked to their clients.

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MCC support

Connect your Manager Account once; client accounts under it are addressable without separate Google connections per client.

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Solo plan

Solo workspaces manage exactly one Ads + GA4 pairing, and every credential is locked to it. That’s the plan working as designed; per-call account overrides are an agency feature.