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A slow landing page lowers Quality Score, raises click costs and loses visitors before the page has rendered. analyze_page_speed runs Google PageSpeed Insights on a URL and returns two views of it: a Lighthouse lab test, and field data from real Chrome users (the Chrome UX Report) where Google has enough of it. No Google account is involved: PageSpeed Insights fetches the page itself, so there is nothing to connect.

Set up

Nothing to set up. Include the web toolset in your API key, or leave the key unrestricted (toolsets).

What you get

  • Performance score from 0 to 100.
  • Lab metrics: Largest Contentful Paint, Cumulative Layout Shift, Total Blocking Time, First Contentful Paint.
  • Field metrics over the last 28 days: the 75th percentile for LCP, Interaction to Next Paint and CLS, each rated fast, average or slow, plus an overall rating.
  • Top opportunities: the largest Lighthouse improvements with their estimated savings.
  • Insights that flag a score below 50, a slow real-user rating, or an LCP above the 2.5 second threshold.

Behaviour worth knowing

  • Mobile by default, because that’s where most paid traffic lands; pass strategy="desktop" for the other view.
  • A run takes 10 to 30 seconds. That’s Lighthouse loading the page, not a hang.
  • Field data beats lab data. Lab numbers come from a simulated load. When the two disagree, trust the real-user numbers. No field data means the page has too little Chrome traffic, not that it’s fast.
  • Public pages only. Google fetches the URL from its own servers, so localhost, staging behind a login or pages blocked by a firewall can’t be measured.
  • It pairs with landing_page_analysis: a page with paid traffic, no conversions and a poor score needs speed work before new ad copy.

Tools

  • analyze_page_speed: PageSpeed Insights for one URL
Parameters are in the tool reference; the toolset slug is web.

Limits and storage

On AdLoop Cloud, PageSpeed calls are unmetered on every plan; see plans and limits. AdLoop stores nothing for this tool: the URL and the results pass through.